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The magazine presented magic and allied subjects to the general public with a strong leaning towards the entertainment and recreational side rather than the scientific or philosophical. It stated in its first issue:
The object of this magazine is NOT to expose the worlds' best tricks, nor give away the darling secrets of clever professional and amateur magicians. MAGIC is intended to create a wider and more intelligent interest in a most attractive subject - to make more appreciative audiences for magical entertainers, and new devotees of a fascinating hobby.
Number 1
- What a Conjurer Can Do / David Devant
- Joseffy's Marvelous Rising Cards / David P. Abbott
- An Effective Match-Box Fake / Professor Hoffmann
- A Vanishing Card / T. L. Waterman
- Bertram's Two-Handed Pass / C. Lang Neil
- Handkerchief and Rubber Band / Will Goldston
- Conjuring as a Social Advantage / Hermann Pallme
- The Magical Market
- Cut Out for the Challenge Die
- The Golden Age of Magic / Ernest Evangeline
- The Animated Refrigerator / Ernest Evangeline
- The Paper Rings
- Card Through a Handkerchiev / C. Lang Neil
- Flower Production
- The Old and the New magic
- The Dazzling Top
- The Changing Die
- The Penetrative Penny / Prof. Hoffmann
- Imro Fox, Comic Conjurer / Henry Ridgely Evans
- A Card Mystery / Donald Holmes
- The Ribbon from an Orange / Ernest Evangeline
- The Man with the Mystic Shadow / Max Sterling
- Problems in Practical Magic
- An Original Handkerchief Production
- Diminished Cards
- A Small Flag Change
- Box, Ball and Handkerchief / Harold Latham
- The Story of the Wand / Henry Ridgely Evans
- Some New Magical Wrinkles
- The Psychology of Illusion
- Problems in Practical Magic
- The Million Dollar Mystery
- A Watch Dial Problem / David Devant
- Tricks in the Gambling Game / Hereward Carrington
- A Night with the Moon / Selbit
- Practical Magic
- The Magnetized Cards
- Some Pretty Floral Effects
- Disappearing Vase and Flowers
- Tricks in the Gambling Game / Hereward Carrington
- The Shadow World
- Papiergraphy
- Ventriloquism
- The Reversed Oatmeal Cartons / Ernest Evangeline
- A Subtle Handkerchief Production / Donald Holmes
- The Little Black Box / Ernest Evangeline
- The Best Parlor Card Trick
- Ventriloquism
- The Shadow World
- Cryptography
- Papiergraphy
- The Bottomless Tumbler
- The Elusive Postage Stamp / Ernest Evangeline
- Cryptography
- Ventriloquism
- The Lightning Artist
- Papiergraphy
- The Magical Matinee
- The Best Books on Magic / A. M. Wilson
- The Enchanted Table Knife / Ernest Evangeline
- A New Magical Periodical
- The Lightning Artist
- Hypnotism
- Psychical Phenomena
- Novelty Entertaining
- Ventriloquism
- The Shadow World
- The Magical Matinee
- The Romance of Magical Collecting / Harry Houdini
- Our Next President / Robertson-Keene
- The Hand / Henry Ridgely Evans
- The Flying Card Pips / Ernest Evangeline
- A Month of Magic
- Adelaide Herrmann's New Act
- The Novelty Entertainers
- The Ventriloquists
- The Lightning Artists
- London Programme of Carter the Great
- Programme of Rameses
- The Shadow World
- With the Brainstormers
- An Invisible Lemon Flight / Donald Holmes
- A Short History of Ventriloquism / Fred Russell
- One Hundred Good Tricks Without Sleight of Hand. I
- A Phenomenal Manipulating Screen / Max Sterling
- A Man from a Coffin / P. T. Selbit
- An X-Ray Photograph of Kellar's Right Hand
- What Every Conjurer Should Know. I
- A Month of Magic
- Dr. Wilmar's Spirit Paintings
- A Brilliant Season for Howard Thurston
- Programme of Gustave Fasola & Co.
- Programme of Satani
- A Disappearing Bird Cage / David Devant
- The Magic of Spiritualism
- The Telepathic Card / T. C. Bonney
- A Cigar Box Servante / Max Sterling
- An Effective Rope Release / A. E. Bloom
- One Hundred Tricks Without Sleight of Hand. II
- What Every Conjurer Should Know. II
- Second Sight Card Divination / M. Michel
- A Month of Magic
- Horace Goldin's New Magical Play
- S.A.M. Magical Carnival
- Thurston's Complete Programme
- A Pretty Thimble Vanish / Ernest Evangeline
- A Master of Magic / Henry Ridgely Evans
- Comedy Picture Building / Chilton
- A Deceptive Coin Pass / T. C. Bonney
- The Ghostly Silk / R. W. Read
- The Severed Apple / W. H. H. Pugh
- What Every Conjurer Should Know. III
- One Hundred Good Tricks Without Sleight of Hand. III
- The Magical Review
- An Original Changing Card Effect
- The Impossible Possible
- Suggestion for Cards Tacked to Ceiling
- The Prophetic Silk
- The Magical Market
- A Month of Magic
- The Great Needle Trick / Rob G. Williams
- A Master of Magic / Henry Ridgely Evans
- A Match Box Sleight / P. T. Selbit
- The Tumbling Coins / Ernest Evangeline
- An Old Card Trick Improved / T. C. Bonney
- Three Good Tricks / Ora S. Harmas
- The Chameleon Thimble
- A Match Trick
- The Black and White Changing Card
- Loading the Hat / J. Caroly
- A Novel Card Frame / W. C. Wakefield
- One Hundred Good Tricks Without Sleight of Hand. IV
- The Magical Review
- The Magical Market
- A Month of Magic
1st edition 1910, PDF 335 pages.
word count: 122727 which is equivalent to 490 standard pages of text